fbpx

Install Facebook Pixel on WordPress in 8 Easy Steps

How to Install Facebook Pixel on WordPress

Facebook pixel is an analytics/tracking tool (similar to Google Analytics) that can be created using the Facebook Ads Manager to use on a website/blog. Facebook pixel helps to track visitors of a website & their activities efficiently. It gives analytics report to understand better the parameters like daily traffic, traffic source, and time spent on the website, etc. Most importantly, with Facebook pixel website/blog owners can create a custom audience, lookalike audience, and retarget the visitors (from past 180 days) using Facebook ads. How to Install Facebook Pixel on a WordPress Blog/Website One can install Facebook pixel on any website … Read more

How to Increase Reach & Engagement of a Facebook Page

Increase Reach and Engagement of Facebook Page

With changes in Facebook algorithm & the newsfeed priorities, it is now challenging to get organic reach on Facebook posts. Also, the organic reach of Facebook page posts is decreasing day by day. According to the latest reports, the average organic reach of Facebook page posts is just 6.4%. So what is the solution? How can we increase the reach & user engagement of a Facebook page in 2019? In this blog post, I have tried explaining some basic things, which you can consider to increase reach & user engagement on your Facebook page. Talk about your follower’s interests and … Read more

The Beginner’s Guide to Facebook Audience Targeting

Understanding User Targeting in FB Ads

There are millions of active users, who use Facebook at least once a day. From this large number of users, you need to choose the right people to target your ads. And targeting to right people plays an important role in Facebook ads. The performance of your ad largely depends on, whom you choose as the target audience. In this blog post, I have tried to explain in detail about Facebook Audience Targeting to help you choose the right audience for your next ad on Facebook. Let me consider Facebook users, and your customers, as two separate groups. Since there … Read more