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Create Custom Audience using Facebook Pixel – 3 Simple Steps

create a custom audience using Facebook pixel

If you are finding out how to create a custom audience using Facebook pixel, you have come to the right place. In this blog post, I have explained step-by-step the procedure you need to follow to create a custom audience using Facebook pixel, which is one of the ten ways to create a custom audience on Facebook. A custom audience is a group of audience who have already interacted with your business at least once. It can be by engaging with your ad, watching the video you posted on your Facebook page, or viewing a content page by visiting your … Read more

18 Lesser Known Tricks & Hacks to Use in Facebook Ads

This is a must-read blog post for Facebook adTricks & Hacks to Use in Facebook Ads

Facebook ads are one of the most used paid ads platforms by businesses around the world. It helps you to build brand awareness, get leads, traffic to your blog/website & even sell your products by showing ads to people who matter most to your business. Facebook ads look very easy to get started & launch the campaign. All you need is an ads account & a little budget to get started. However, the real challenge is how well you optimize the ads to get the results you desire. Facebook ad’s performance largely depends on the audience you target, image (creative) … Read more

Install Facebook Pixel on WordPress in 8 Easy Steps

How to Install Facebook Pixel on WordPress

Facebook pixel is an analytics/tracking tool (similar to Google Analytics) that can be created using the Facebook Ads Manager to use on a website/blog. Facebook pixel helps to track visitors of a website & their activities efficiently. It gives analytics report to understand better the parameters like daily traffic, traffic source, and time spent on the website, etc. Most importantly, with Facebook pixel website/blog owners can create a custom audience, lookalike audience, and retarget the visitors (from past 180 days) using Facebook ads. How to Install Facebook Pixel on a WordPress Blog/Website One can install Facebook pixel on any website … Read more

How to Increase Reach & Engagement of a Facebook Page

Increase Reach and Engagement of Facebook Page

With changes in Facebook algorithm & the newsfeed priorities, it is now challenging to get organic reach on Facebook posts. Also, the organic reach of Facebook page posts is decreasing day by day. According to the latest reports, the average organic reach of Facebook page posts is just 6.4%. So what is the solution? How can we increase the reach & user engagement of a Facebook page in 2019? In this blog post, I have tried explaining some basic things, which you can consider to increase reach & user engagement on your Facebook page. Talk about your follower’s interests and … Read more