How to Create Lead Generation Campaign on Facebook? [A Beginner’s Guide]

How to Create Lead Generation Campaign on Facebook? [A Beginner's Guide]

Get me leads, leads, quality leads!!! Ensure we have 400 new leads this week. Use whatever channel you want. Here is your target for this month: Increase the top of the funnel leads by 30% by any means. Are you quite familiar with the above lines? Your answer is going to be ‘YES’, if you are working for an agency, or as a budding freelancer providing digital marketing services. And I guess your reaction was: Facebook advertisement is a beast when it comes to lead generation, and is one of the most used types of an ad campaign on Facebook. … Read more

All-Time Beginner’s Guide for Optimizing Facebook Ads

Optimizing Facebook Ads

You read some blog posts, watched a few videos on YouTube, & learned how to launch a paid campaign using Facebook ads manager. That is amazing. You are excited after seeing your campaign got approved from Facebook. Brilliant!! Let me assume that your campaign goal was to generate leads, using Facebook lead ad form.  After a few days, you now have generated quite a good number of leads from your campaign. Congratulations 🙂 You now know how to generate leads from Facebook. But what next? What if the cost per lead (CPL) is high & not as you expected it … Read more