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If you are finding out how to create a custom audience using Facebook pixel, you have come to the right place.
In this blog post, I have explained step-by-step the procedure you need to follow to create a custom audience using Facebook pixel, which is one of the ten ways to create a custom audience on Facebook.
A custom audience is a group of audience who have already interacted with your business at least once. It can be by engaging with your ad, watching the video you posted on your Facebook page, or viewing a content page by visiting your website.
Recommended Read: Install Facebook Pixel on WordPress in 8 Easy Steps
Creating a group of audience who have already interacted with your business helps you in many ways, including retargeting them to show an offer code, creating a lookalike audience, etc.
Step 1: Go to Audience Section.
After accessing your Facebook business account, click on the hamburger icon on the top left, and choose the ‘Audience’ option, which is available under the assets column. Refer to below screenshot for quick reference.
Step 2: Choose Custom Audience
Once you access the Audience section, you can see an option to ‘Create Audience’ as shown in the below screenshot.
Choose ‘Custom Audience’ from available options & on the next screen click on ‘Website Traffic’ as your source to create the custom audience.
Step 3: Add People to Custom Audience
Custom Audience from website traffic helps you to create a group of audience who have visited a particular web page or a group of web pages on your site.
An example can be a group of visitors who have read your hosting review article in last 30/90/180 days. You can use this group of audience for retargeting them with an ad during black Friday sale to increase your affiliate sales.
Here you get options to enter details like website URL & name the custom audience. You can create a custom audience based on – all website visitors, people who have visited specific web pages or based on time spent by the visitor based on your requirement.
When you select “People who have visited specific web pages,” as shown in the above screenshot, you get three more options to refine your custom audience. Choose whichever is appropriate for your requirement.
Now enter the URL & name your custom audience & click on Create Audience option to finish creating a custom audience.
Below is the screen that you get when you are done creating the Custom Audience.
Below is the screenshot of a pixel with quite a good amount of data – 1700 events in the last seven days’ time. You can observe the top events such as Pageview, complete registration, & lead.
Facebook will have predefined events like page view, registration, etc. However, you can set up your own events which are important to you such as lead, purchase, event registration etc. from “setup” option available at the pixel home page.
Hope this short guide helped you to understand how to create custom audience using Facebook Pixel.
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I’m a Facebook marketing consultant based out in Bengaluru. I help businesses to generate leads & sales using Facebook advertisement.