Facebook pixel is an analytics/tracking tool (similar to Google Analytics) that can be created using the Facebook Ads Manager to use on a website/blog. Facebook pixel helps to track visitors of a website & their activities efficiently. It gives analytics report to understand better the parameters like daily traffic, traffic source, and time spent on the website, etc. Most importantly, with Facebook pixel website/blog owners can create a custom audience, lookalike audience, and retarget the visitors (from past 180 days) using Facebook ads. How to Install Facebook Pixel on a WordPress Blog/Website One can install Facebook pixel on any website … Read more