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Beginners Guide

How to Create Lead Generation Campaign on Facebook? [A Beginner’s Guide]

How to Create Lead Generation Campaign on Facebook? [A Beginner's Guide]

Get me leads, leads, quality leads!!! Ensure we have 400 new leads this week. Use whatever channel you want. Here is your target for this month: Increase the top of the funnel leads by 30% by any means. Are you quite familiar with the above lines? Your answer is going to be ‘YES’, if you are working for an agency, or as a budding freelancer providing digital marketing services. And I guess your reaction was: Facebook advertisement is a beast when it comes to lead generation, and is one of the most used types of an ad campaign on Facebook. … Read more

All-Time Beginner’s Guide for Optimizing Facebook Ads

Optimizing Facebook Ads

You read some blog posts, watched a few videos on YouTube, & learned how to launch a paid campaign using Facebook ads manager. That is amazing. You are excited after seeing your campaign got approved from Facebook. Brilliant!! Let me assume that your campaign goal was to generate leads, using Facebook lead ad form.  After a few days, you now have generated quite a good number of leads from your campaign. Congratulations 🙂 You now know how to generate leads from Facebook. But what next? What if the cost per lead (CPL) is high & not as you expected it … Read more

Create Custom Audience using Facebook Pixel – 3 Simple Steps

create a custom audience using Facebook pixel

If you are finding out how to create a custom audience using Facebook pixel, you have come to the right place. In this blog post, I have explained step-by-step the procedure you need to follow to create a custom audience using Facebook pixel, which is one of the ten ways to create a custom audience on Facebook. A custom audience is a group of audience who have already interacted with your business at least once. It can be by engaging with your ad, watching the video you posted on your Facebook page, or viewing a content page by visiting your … Read more

Install Facebook Pixel on WordPress in 8 Easy Steps

How to Install Facebook Pixel on WordPress

Facebook pixel is an analytics/tracking tool (similar to Google Analytics) that can be created using the Facebook Ads Manager to use on a website/blog. Facebook pixel helps to track visitors of a website & their activities efficiently. It gives analytics report to understand better the parameters like daily traffic, traffic source, and time spent on the website, etc. Most importantly, with Facebook pixel website/blog owners can create a custom audience, lookalike audience, and retarget the visitors (from past 180 days) using Facebook ads. How to Install Facebook Pixel on a WordPress Blog/Website One can install Facebook pixel on any website … Read more

How to Increase Reach & Engagement of a Facebook Page

Increase Reach and Engagement of Facebook Page

With changes in Facebook algorithm & the newsfeed priorities, it is now challenging to get organic reach on Facebook posts. Also, the organic reach of Facebook page posts is decreasing day by day. According to the latest reports, the average organic reach of Facebook page posts is just 6.4%. So what is the solution? How can we increase the reach & user engagement of a Facebook page in 2019? In this blog post, I have tried explaining some basic things, which you can consider to increase reach & user engagement on your Facebook page. Talk about your follower’s interests and … Read more

The Beginner’s Guide to Facebook Audience Targeting

Understanding User Targeting in FB Ads

There are millions of active users, who use Facebook at least once a day. From this large number of users, you need to choose the right people to target your ads. And targeting to right people plays an important role in Facebook ads. The performance of your ad largely depends on, whom you choose as the target audience. In this blog post, I have tried to explain in detail about Facebook Audience Targeting to help you choose the right audience for your next ad on Facebook. Let me consider Facebook users, and your customers, as two separate groups. Since there … Read more